From Founder toFundable CEO.

From Founder to Fundable CEO

$1M in 12 months
is the outcome.

Fundable is who you become on the way there. A fundable CEO is a founder people want to put money behind. Customers who stay and bring their friends. Talent that applies before you post the role. Investors who lean in before the deck. One personal brand people trust does all three, and that is what this accelerator builds.

That is the transformation: from founder to fundable CEO. The customers, the team and the raise follow the identity, not the other way round. Your $1 million in 12 months roadmap is built on it.

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For Mission-Driven Founders and Ambitious Talent

Building the future
can be a lonely business.

At Trybe, we show up for the founders, the builders, the visionaries, the mavericks, and the relentless. At Trybe, we show up for you.

Full strategy for free - watch it, use it, keep it.

Here’s the whole playbook.
Free. No gate. No catch.

The humanizing brand strategy and the agentic AI growth engine behind $38.8M raised and 368% growth, explained end to end in under 13 minutes.

Why This Is Different

Programs teach.
Partners build.

Most founders do not have a strategy problem. They have a story problem and a systems problem. Funders do not fund technology, they fund a person and a story they believe, backed by someone who can actually deliver it. So we embed operators inside the business instead of advising from the sidelines, and walk with you through the dark valleys.

We believe that building the future should not be a lonely business, because your hero’s journey is worthy of good company. A special ops network backs you in agentic AI operations, non-dilutive funding, content flywheels and non-salesy sales strategy.

The Trybe Ecosystem

One ladder.
No ceiling.

Underneath the accelerator we run a free mentorship community for founders and talent. Live hot seat coaching every week, ask anything, pay nothing. It is where most people meet us first. Whatever stage your business is at, there is a rung for you.

Free Ask anything, pay nothing, free forever.

Mentorship Community

See what is included

• Live Q&A
• Hot seat speed coaching
• The front door to our community
• Find your self, find your trybe

Join community

USD$29/mo Usually USD$99. Founding price.

Courageous Conversations Coaching for Founders & Talent

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• Every week, a live coaching call. Bring the thing that is stuck.
• The first 30 to 40 minutes are open to everyone. Members then move to a private room for 90 minutes of hot seat coaching.
• You get the chair. Not a lecture, not a replay.
• Come in with a mess. Leave with a next step you can take that afternoon.
• No application, no prep. Turn up and raise your hand.
• Founders and talent in one room, because someone in that room has already solved the thing you are stuck on.

Join community

USD$499/mo Usually USD$999. Founding price.

Talent to Leader Promotion
Fast Track Mastermind

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• A small room of high performers on the same climb, so that you can encourage each other while you level up.
• High performance talent nervous system regulation training, so that your biochemistry and your neuroscience are in alignment with your high performance game.
• Find out what your manager needs to see before they can say yes, then practice showing exactly that.
• Scripts for asking, for the pushback, and for the number, rehearsed until they sound like you on your best day.
• Practice the conversation with us first, live, so that you are ready with both your words and your nervous system on the day it is go time.
• A reputation inside your company that speaks before you do, so the people deciding already know what you bring.
• Month to month. Take it for the stretch where it matters, stop when it does not.

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USD$7,999/year Usually USD$9,999. Founding price.

Visionary Founder to Fundable CEO Growth Mastermind

For founders with product market fit doing USD $10K to $50K a month, building toward $1 million without giving up equity. Paid in full. 12 months. Application only.

See what is included

• Building the future can be a lonely business. This is the room where you stop carrying it alone.
• Fundable is a standard, not a lottery. You build the metrics story, the data room and the raise narrative that an investment committee already knows how to read.
• The grant and non dilutive track: the federal, provincial and state programmes you already qualify for, mapped to your business, so you fund the build without giving away a point of equity.
• Warm introductions to funding partners who have raised over $50M, and to venture specialists who have raised over $100M, made when your numbers are ready and not before.
• The team behind $38.8M raised in 2.5 years sits with your numbers and shows you what the people on the other side of the table are actually reading.
• Your own $1 million in 12 months roadmap, quarter by quarter, with an owner and a date on every move, so you stop rebuilding the plan every Monday.
• A monthly hot seat with Sheldon in a room capped at 20 founders. Bring the real numbers, make the decision you have been circling for a month, and leave with your next moves.
• Weekly visionary founder peer pod of 4 to 8 founders at your stage, so this week’s problems get solved this week instead of costing you a quarter.
• The personal brand that makes you the obvious founder to back. Positioning, thought leadership and a key person of influence profile, so investors, clients and senior talent arrive already knowing who you are.
• Coaches, experts and mentors on brand growth, sales, finance and leadership psychology. Every play in the room has been run by a founder and CEO at your stage, with the numbers and the scars, not just theory.
• The agentic AI systems that do the work a founder should never do by hand, so the week gets shorter while the numbers get bigger.
• High pressure founder nervous system regulation training, so that your biochemistry and your neuroscience are in alignment with your high performance game.
• Build ARR and LTV out of the accounts you already have, because revenue that renews carries a higher multiple than revenue you chase.
• First right to a seat at the 50 Founders Mastermind Retreat and the path into the Brand & Growth Accelerator when you are ready for leveling up into hyper-growth mode.

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★ The $1 Million in 12 Months
Brand & Growth Accelerator

From founder to fundable CEO: brand & growth architecture built for exponential results

See what is included

• A special ops team embedded in your business
• The personal brand that makes you the founder customers, talent and investors back
• Brand, growth, AI systems, funding & sales: built for you
• Your hero’s journey produced & broadcast
• $55,000+ in bonuses for Early-Stage Startup founders, including 70% off the $25,000 retreat
• Visionary Founder to Fundable CEO Growth Mastermind access included all year
• From proven demand to $1M in 12 months
• Graduate at $1M into the $10M Founders Mastermind
• Only three to five founders every two quarters

Step 1. Required first

The USD$10K Strategic Needs Analysis,
Hyper Growth Engine Blueprint and $1 Million in 12 Months Roadmap

You do not just get a slide deck or a plan. You get a full Hyper Growth Engine Blueprint and roadmap, and a clear assessment of the AI agentic systems your business needs underneath them. Built with you, run with you, and owned by you. No equity taken in the $1 Million in 12 Months Accelerator.

• A full teardown of where revenue actually leaks, with the numbers, not where you assume it leaks.
• Your funnel measured end to end, so you stop guessing which step is costing you the most.
• The one constraint holding the business back, named, with the evidence for it.
• Your positioning tested against the buyers you actually want, not the ones you happen to attract.
• Where agentic AI takes real cost out of your operation, and where it would only be a toy.
• Less equity given away early means more of the company and your equity is in your hands for every funding round that follows, and a higher valuation when you reach $1 million ARR. This means a higher valuation for each subsequent series funding round that comes later.

• A non-dilutive funding plan. The grants and programmes you qualify for, so you fund the build without giving away equity.
• The Hyper Growth Engine Blueprint: brand, lead generation, go to market, content and sales, drawn as one system rather than eight disconnected tactics.
• Your 12 month roadmap to $1M, quarter by quarter, with an owner and a date on every move.
• A clear view of which growth levers pay back fastest, so the first ninety days go to the work that moves the number, not the work that feels busy.
• An assessment of the AI agentic systems your business needs, what each one would take to stand up, and the order to do it in.
• A named owner and a date on every action, so the plan survives contact with a normal week instead of dying in a document.

Every engagement starts with the needs analysis. I do not take on a business I have not looked inside.

It is a prerequisite, not an option. No accelerator engagement starts without it.

Step 2, choose how you want to pay.
Pay less upfront and share more upside, or pay more upfront and share less.

Early-Stage Startup

List rate USD$25,000/mo 70% off

USD$7,500/mo

You save USD$17,500 every month

+ 20% revenue share, uncapped

See what is included

• The lowest cash out on the ladder, so more of your money stays in the business while the engine gets built.
• 20% of attributable revenue, uncapped. We earn more only when the systems we build earn more.
• The full special ops team embedded in your business: brand, growth, agentic AI, funding, sales and talent.
• Built for USD$10K to $100K a month with product market fit, where the funnel is what stands between you and $1M.
• The 50 Founders Mastermind Retreat at 70% off, USD$7,500 instead of $25,000.
• Operators, experts and mentors embedded in your business. AI systems custom built for your business.
• Every rung of the ladder included: the Mentorship Community for founders and talent, Courageous Conversations speed coaching for founders and talent, the Talent to Leader Promotion Fast Track Mastermind, and the Visionary Founder to Fundable CEO Growth Mastermind.
• Pay less upfront, share more upside. That is the trade this plan makes.

High-Growth Scaleup

USD$30,000/mo

+ 10% revenue share, uncapped

See what is included

• Half the revenue share of the Early-Stage plan, because more of the build is paid upfront.
• 10% of attributable revenue. Ninety cents of every dollar the engine makes stays with you.
• The same team and the same eight systems, at one flat monthly number.
• Built for USD$1M to $10M a year. This is where most founders past $1M come in, at full price.
• The 50 Founders Mastermind Retreat at its full USD$25,000. The 70% discount is the Early-Stage plan only.
• Pay more upfront, share less upside. The middle of the ladder, on purpose.
• The funding track runs the whole time: grants, non dilutive programmes and warm introductions to partners who have raised over $50M, so growth capital does not cost you equity.
• Your personal brand built alongside the business, because at this size the founder is the reason a buyer, an investor and a senior hire all say yes.
• Quarterly board grade reporting you can hand to an investor without rewriting it first.

Hyper-Growth Unicorn

USD$40,000/mo

+ 5% revenue share, uncapped

See what is included

• The smallest share on the ladder, 5% of attributable revenue. Ninety five cents of every dollar stays with you.
• One monthly number for the whole engine and the whole team. Nothing is quoted separately, nothing is billed as an extra.
• All eight systems running at once: brand, lead generation, go to market, content, agentic AI, funding, talent and leadership.
• Built for the company that has proven the model and now needs it to run at a size no founder holds alone.
• The 50 Founders Mastermind Retreat at its full USD$25,000, and the room where $1M to $10M gets worked out.
• The most upfront, the least shared. Predictability is what you are buying.
• A dedicated pod per system, so brand, growth, funding and talent move in the same week instead of queueing behind each other.
• Series ready reporting and a data room kept current, so a raise never starts with three months of cleanup.
• Introductions to venture specialists who have raised over $100M, made when your numbers are ready and not before.
• Direct line to Sheldon and the operator bench, not an account manager relaying messages.

Applications only. We onboard three to five founders every two quarters, so every founder gets the depth of attention this level of building demands.

The Early-Stage Startup Rate & Founder Effort Disclaimer: The Early-Stage Startup rate discounts our list price for founders who are fully committed to exponential growth, and in exchange we require absolute dedication. We provide the systems, the growth architecture and the execution, and you remain the visionary leading the ship. This program is not for you if you want a passive magic pill or expect to outsource your leadership. Please leave these limited spots for founders who are truly committed. Attributable revenue means gross revenue you collect through the funnels, campaigns, offers and systems Trybe builds or operates, less refunds and chargebacks.

The 12 Month Journey

Here is exactly
how the year runs.

No mystery, no discovery call required to find out. The gate, then four phases, in the order that compounds.

The gate

The USD$10K Strategic Needs Analysis,
Hyper Growth Engine Blueprint and $1 Million in 12 Months Roadmap

One time, paid upfront, delivered inside six weeks. It is a prerequisite, not an option.

Every engagement starts with the needs analysis. I do not take on a business I have not looked inside.

It produces three artefacts: the operational needs analysis, the Hyper Growth Engine Blueprint and $1 Million in 12 Months Roadmap, and the AI agentic systems assessment.

01

Look Inside

Weeks 1 to 6

• Operational needs analysis of offers, pricing, funnel, list health, tooling, and where revenue leaks.
• The 12 month roadmap, built with you and anchored on the one launch date that matters most to your buyer.
• An assessment of what your systems need to be, measured against the stack you already run.

Trybe does: the needs analysis, the roadmap, CRM structure, tagging and attribution, community structure, one consolidated checkout carrying every payment option, a payment rail review, and the monthly reporting pack.

You do: give platform access, attend working sessions, and decide within three business days on anything flagged as blocking.

Milestone: you hold a needs analysis, a roadmap and a systems assessment. One page tells you what the business made last month across every rail.

02

Plug The Leaks

Months 2 to 4

• Nothing new gets built until what already exists is turned on.
• The live thing becomes on demand, and capture goes in front of it.
• Back-end nurture switches on for the long tail.
• Every leak gets named with a number: where buyers arrive, where they stall, and what that stall costs you every month.
• Everyone who already bought gets a path back, so the next sale does not need a new campaign to start it.

“Your first move costs you nothing new. Pre-record what you already deliver live, put capture in front of it, and turn the follow up on. Revenue moves before a single new lead arrives.”

Trybe does: clips, packages, writes, builds and automates, then instruments every step so the leak is visible rather than argued about.

You do: film and appear. We script, you perform.

Milestone: revenue moves without a single new lead, and you can point at the number that moved.

03

Build The Engine

Months 4 to 8

• The ladder gets built, so every level of buyer has a rung.
• A recurring tier is modelled, and launched only if you can deliver it.
• The high ticket offer moves behind an application.
• The anchor launch ships, built on what phase 2 proved.
• Agentic AI takes the repeatable work off your team, so volume rises without headcount rising with it.

Trybe does: builds the ladder, models the recurring tier, moves the high ticket offer behind an application, and wires the launch assets into one system rather than eight disconnected tactics.

You do: deliver the offer and hold the standard. We only launch what you can sustain.

Milestone: a recurring revenue line exists where there was none, and the anchor launch has shipped.

04

Scale And Fund

Months 8 to 12

• Paid amplification runs only behind proven organic winners.
• The corporate, sponsorship and group placement channel opens.
• Licensing or certification productizes what you know.
• Non-dilutive funding advisory runs alongside, with grant and program identification and application support.
• The data room and the metrics story get built as you go, so a raise never starts with three months of cleanup.

Trybe does: runs the amplification behind proven winners, opens the partnership and sponsorship channel, and prepares the funding package with you.

You do: approve every budget in writing before any spend.

Milestone: $1M run rate, a fundable CEO at the top of it, and graduation into the $10M Founders Mastermind.

The order matters. Building recurring revenue and the scale layer before your funnel is warm would waste the viral momentum you already have, so we build in the order that compounds.

See If You Qualify

Who This Is For

For founders trying to make
a positive impact in this world.

For mission driven founders doing $10K to $100K a month, with actual product market fit. Doesn’t matter if you are bootstrapped, pre seed, seed, Series A or Series B plus. Apply to find out if you are the right fit.

Only apply if

• You are a mission-driven, founder-led, high growth startup or business.
• You are doing $10K to $100K a month, with product market fit.
• You are bootstrapped, pre seed or seed. Past $1M a year you enter at High-Growth Scaleup or Hyper-Growth Unicorn.
• You have a starter team of 2-10 people.
• You are focused on attracting high performance top talent that fit your company vision, values & growth plan.
• You are planning to attract the right investors in a funding round, or looking for non-dilutive funding options.
• As a founder you aspire to be a visionary leader that creates a company & culture people love working for.
• You want to become the fundable CEO your customers, talent and investors already talk about.

Join the Trybe community first when

• You are still at the idea stage. There is no funnel to plug and nothing to analyse.
• Demand is unproven.
• You want a course, not a partnership.
• You aspire to become an entrepreneur.
• You want to test the idea in front of real people before you build the machine.
• You are hiring your first one or two people and want to get it right.
• You want the rooms, the mentors and the momentum while you find your proof.

The community is the place a founder goes when they are doing it alone, and it never charges the people who cannot pay yet. Every rung of the ladder lifts you toward this one. Start where you are, and we’ll be here.

Join community

If you want to go fast, go alone. If you want to go far, go together.

Inside The Accelerator

We become
your co-pilot.

Operators inside the business, not advice from the sidelines. Brand and positioning, go to market, lead gen, content, agentic AI systems, non-dilutive and VC funding, talent and culture, and founder coaching. One kickoff, one 12-month roadmap, no equity taken, and every system builds toward one identity: the fundable CEO.

Free $30K Bonus 02

The podcast is
your hero’s journey.

Your growth story is produced and broadcast while it happens. The podcast, and you featured at events, tell the world what you’re building.

Shot in the Trybe studio. Produced end to end for you.

$5,000 of production value per virtual episode.

$15,000 for the on-stage edition.

$30,000+of value. Free.Included in the $1M in 12 Months Brand & Growth Accelerator

Everything You Get

Adding up all
the bonuses. Honestly.

The bonuses outrun the Kickstarter before the program even starts. Here’s what you’re really getting on top of your core Brand & Growth Accelerator:

We Show Up For You

Operators.
Not observers.

A vetted network of specialists, experts, and mentors who plug into your business like it is their own. We are like the Avengers of entrepreneurship!

About Me

Who I am,
and how I lead.

The Vision

I envision a world where leaders transform workplaces into thriving communities.

The leaders of these modern tribes are founders and business owners. The members are the people who work in these spaces, connected by a shared purpose and mission to make a positive impact.

The word “Trybe” (pronounced as tribe /triːb/) has a powerful message hidden inside it:

“Try & be”

• Try & be a kind leader.
• Try & be a good human being.
• Try & be a better version of yourself.

We are creating an ecosystem that connects high performers with each other. It doesn’t matter if you are talent or a founder. We can all be in one community and grow together.

My goal for the next twelve months is to make the mentorship community the place a founder goes when they are doing it alone, without charging the people who cannot pay yet.

Our values. How we lead.

01

See The Person First

We are all human beings first, and that is the baseline. Before we develop strategies or solve problems, we consider how our words and actions affect everyone.

02

Support The Rumble

Everybody is responsible for supporting each other in the process of going through things together. We embody creativity and innovation when we trust each other to collaborate passionately.

03

Make It Actionable

I produce resources that educate and empower leaders to take actions with long-term, tangible impact. The quality of my work is determined by how simple it is to implement those strategies.

Endorsements

Testimonials about Sheldon
as a leader.

Who coaches and mentors his team members to unlock high performance.

Steve Mast

Former Chair of the Board of Directors of the Canadian Marketing Association

“Sheldon is the perfect example of a modern marketer. He's an extraordinary storyteller, he's got great business sense, he's a solid leader and is fantastic from the technology perspective.”

Read all 20+ recommendations on LinkedIn

Case Studies & Track Record of Success

Architecting
exponential growth.

Deep Dive Video Library

Portfolio &
examples of work.

People don’t buy what you do, they buy why you do it. The full library sits on its own page.

See the full video library

Speed Coaching

Coaching videos
to unlock your mind.

Short unlocks on networking, feedback, teams and mindset. They live on their own page.

Watch the speed coaching videos