$1 Million in 12 MonthsAccelerator

For Mission-Driven Founders and Ambitious Talent

Building the future
can be a lonely business.

At Trybe, we show up for the founders, the builders, the visionaries, the mavericks, and the relentless. At Trybe, we show up for you.

Full strategy for free - watch it, use it, keep it.

Here’s the whole playbook.
Free. No gate. No catch.

The humanizing brand strategy and the agentic AI growth engine behind $38.8M raised and 368% growth, explained end to end in under 13 minutes.

Why This Is Different

Programs teach.
Partners build.

Most growth programs hand you a playbook and wish you luck. We actually walk with you through the dark valleys and slay dragons together.

We believe that building the future should not be a lonely business, because your hero’s journey is worthy of good company. A special ops network backs you in agentic AI operations, non-dilutive funding, content flywheels and non-salesy sales strategy.

The Trybe Ecosystem

One ladder.
No ceiling.

We believe in what you are building, no matter which stage your business is at. We’ve got a way to serve you.

Step 2, choose how you want to pay.
Pay less upfront and share more upside, or pay more upfront and share less.

Applications only. We onboard three to five founders every two quarters, so every founder gets the depth of attention this level of building demands.

The Early-Stage Startup Rate & Founder Effort Disclaimer: The Early-Stage Startup rate discounts our list price for founders who are fully committed to exponential growth, and in exchange we require absolute dedication. We provide the systems, the growth architecture and the execution, and you remain the visionary leading the ship. This program is not for you if you want a passive magic pill or expect to outsource your leadership. Please leave these limited spots for founders who are truly committed. Attributable revenue means gross revenue you collect through the funnels, campaigns, offers and systems Trybe builds or operates, less refunds and chargebacks.

See If You Qualify

The 12 Month Journey

Here is exactly
how the year runs.

No mystery, no discovery call required to find out. The gate, then four phases, in the order that compounds.

01

Look Inside

Weeks 1 to 6

• Operational needs analysis of offers, pricing, funnel, list health, tooling, and where revenue leaks.
• The 12 month roadmap, built with you and anchored on the one launch date that matters most to your buyer.
• The systems foundation, live on your existing stack.

Trybe does: the needs analysis, the roadmap, CRM structure, tagging and attribution, community structure, one consolidated checkout carrying every payment option, a payment rail review, and the monthly reporting pack.

You do: give platform access, attend working sessions, and decide within three business days on anything flagged as blocking.

Milestone: you hold a needs analysis, a roadmap and a working systems foundation. One page tells you what the business made last month across every rail.

02

Plug The Leaks

Months 2 to 4

• Nothing new gets built until what already exists is turned on.
• The live thing becomes on demand, and capture goes in front of it.
• Back-end nurture switches on for the long tail.

“Your very first move costs you nothing new: plug the leaks. Pre-record the workshop, build the quiz, turn on the follow-up. That alone lifts your revenue before a single new woman enters your world.”

Trybe does: clips, packages, writes, builds and automates.

You do: film and appear. We script, you perform.

Milestone: revenue moves without a single new lead.

03

Build The Engine

Months 4 to 8

• The ladder gets built, so every level of buyer has a rung.
• A recurring tier is modelled, and launched only if you can deliver it.
• The high ticket offer moves behind an application.
• The anchor launch ships, built on what phase 2 proved.

Milestone: a recurring revenue line exists where there was none, and the anchor launch has shipped.

04

Scale And Fund

Months 8 to 12

• Paid amplification runs only behind proven organic winners.
• The corporate, sponsorship and group placement channel opens.
• Licensing or certification productizes what you know.
• Non-dilutive funding advisory runs alongside, with grant and program identification and application support.

You do: approve every budget in writing before any spend.

Milestone: $1M run rate, and graduation into the $10M Founders Mastermind.

The order matters. Building recurring revenue and the scale layer before your funnel is warm would waste the viral momentum you already have, so we build in the order that compounds.

Who This Is For

For founders trying to make
a positive impact in this world.

For mission driven founders doing $10K to $100K a month, with actual product market fit. Doesn’t matter if you are bootstrapped, pre seed, seed, Series A or Series B plus. Apply to find out if you are the right fit.

Only apply if

• You are a mission-driven, founder-led, high growth startup or business.
• You are doing $10K to $100K a month, with product market fit.
• You are bootstrapped, pre seed or seed. Past $1M a year you enter at High-Growth Scaleup or Hyper-Growth Unicorn.
• You have a starter team of 2-10 people.
• You are focused on attracting high performance top talent that fit your company vision, values & growth plan.
• You are planning to attract the right investors in a funding round, or looking for non-dilutive funding options.
• As a founder you aspire to be a visionary leader that creates a company & culture people love working for.

Join the Trybe community first when

• You are still at the idea stage. There is no funnel to plug and nothing to analyse.
• Demand is unproven.
• You want a course, not a partnership.
• You aspire to become an entrepreneur.
• You want to test the idea in front of real people before you build the machine.
• You are hiring your first one or two people and want to get it right.
• You want the rooms, the mentors and the momentum while you find your proof.

Every rung of the ladder lifts you toward this one. Start where you are, and we’ll be here.

If you want to go fast, go alone. If you want to go far, go together.

Inside The Accelerator

We become
your co-pilot.

One kickoff and one 12-month roadmap. Eight special ops plug & play systems deploy exactly where your growth needs them.

Free $30K Bonus 02

The podcast is
your hero’s journey.

Your growth story is produced and broadcast while it happens. The podcast, and you featured at events, tell the world what you’re building.

Shot in the Trybe studio. Produced end to end for you.

$5,000 of production value per virtual episode.

$15,000 for the on-stage edition.

$30,000+of value. Free.Included in the $1M in 12 Months Brand & Growth Accelerator

Everything You Get

Adding up all
the bonuses. Honestly.

The bonuses outrun the Kickstarter before the program even starts. Here’s what you’re really getting on top of your core Brand & Growth Accelerator:

We Show Up For You

Operators.
Not observers.

A vetted network of specialists, experts, and mentors who plug into your business like it is their own. We are like the Avengers of entrepreneurship!

About Me

Who I am,
and how I lead.

The Vision

I envision a world where leaders transform workplaces into thriving communities.

The leaders of these modern tribes are founders and business owners. The members are the people who work in these spaces, connected by a shared purpose and mission to make a positive impact.

The word “Trybe” (pronounced as tribe /triːb/) has a powerful message hidden inside it:

“Try & be”

• Try & be a kind leader.
• Try & be a good human being.
• Try & be a better version of yourself.

We are creating an ecosystem that connects high performers with each other. It doesn’t matter if you are talent or a founder. We can all be in one community and grow together.

Our values. How we lead.

01

See The Person First

We are all human beings first, and that is the baseline. Before we develop strategies or solve problems, we consider how our words and actions affect everyone.

02

Support The Rumble

Everybody is responsible for supporting each other in the process of going through things together. We embody creativity and innovation when we trust each other to collaborate passionately.

03

Make It Actionable

I produce resources that educate and empower leaders to take actions with long-term, tangible impact. The quality of my work is determined by how simple it is to implement those strategies.

Endorsements

Testimonials about Sheldon
as a leader.

Who coaches and mentors his team members to unlock high performance.

Steve Mast

Former Chair of the Board of Directors of the Canadian Marketing Association

“Sheldon is the perfect example of a modern marketer. He's an extraordinary storyteller, he's got great business sense, he's a solid leader and is fantastic from the technology perspective.”

Read all 20+ recommendations on LinkedIn

Case Studies & Track Record of Success

Architecting
exponential growth.

Deep Dive Video Library

Portfolio &
examples of work.

People don’t buy what you do, they buy why you do it. The full library sits on its own page.

See the full video library

Speed Coaching

Coaching videos
to unlock your mind.

Short unlocks on networking, feedback, teams and mindset. They live on their own page.

Watch the speed coaching videos